Julien Chatelin_Night of the Year 2016
Gala evenings under charitable pretences; sponsored cocktail parties; political meetings, branded sporting events: nowadays, all public happenings are mediatised. Not a single one that isn’t supported by a liquor brand, jeweller, couture house, perfumer or mobile company. The press attaché has become the conductor of modern society life.
Let’s hope celebrities turn up, let’s hope people talk about it, let’s hope it’s hype enough, let’s hope the Cyclops catch the image we are creating of ourselves.
On their side, actors, extras and scroungers are performing, playing their part.